Four weeks down, three to go. There is light at the end of the tunnel, or at least polling booth.
A good way to get a sense of what seats the parties are targeting and how the campaigns are going is by playing follow the leader. Anyone who remembers the 2007 election might recall that Alex Salmond spent rather a lot of time campaigning in Stirling, Alloa, Kilmarnock, Glenrothes and even the Western Isles. That’s because the SNP’s canvass returns were telling them that these seats were shifting. And while SNP wins came as a surprise to many, reading the leadership travel runes in the campaign definitely gave signs of real hope.
So where have the four main party leaders (and other leading party figures) been on their travels this week and can we glean anything meaningful from their journeys?
Since last Saturday, SNP leading lights have visited Renfrewshire, Glasgow Southside, Dundee, North East Fife, Glasgow again, Stirling and er, Liverpool.
Labour has been to Edinburgh, East Kilbride, Stirling, Ochil, Edinburgh Eastern, Aberdeen and Dunfermline.
The Conservatives have visited Falkirk, Perth, Cunninghame North, East Lothian, Edinburgh and Ayr, while the Liberal Democrats have been to Glasgow, Argyll and Bute, Midlothian South, Aberdeenshire East, Fife and Midlothian South (again).
I do hope they are all choosing to offset their carbon emissions….
These are probably not all the destinations covered. No doubt Ed Miliband and Iain Gray called in at Dundee on the way from Aberdeen to Dunfermline today. And the SNP leader’s trip to Renfrewshire probably shoehorned in as many of the seats in that area as possible.
But overall, it seems that Labour and the SNP are already targeting in terms of expending leadership energy and giving a boost to local campaigns. Both appear to be trying to shore up marginals they hold, such as the SNP’s Dundee seats and Labour’s Aberdeen Central. But their voter identification data would appear to indicate that seats like Stirling and Edinburgh Eastern are currently on a knife edge.Â
Interestingly, the SNP reckons it is gaining more of the soft Lib Dem vote, hence the parachute into North East Fife. The burdz not sure if this isn’t just a bit of mischief making, given that it hasn’t yet featured on the Lib Dem leadership’s radar. Time will tell. If we see Salmond in seats like Caithness, Aberdeen South and Skye, Lochaber and Badenoch then the Lib Dems can really start worrying.
At the moment, they seem determined to throw everything but the kitchen sink at Midlothian South in a bid to keep Jeremy Purvis at Holyrood. In fact, if Tavish spends any more time here, he might just qualify for a vote himself.   They do not seem to have written off Dunfermline West just yet and the amount of focus on Argyll and Bute suggests they think they have a chance of retaking this seat.
As for the Conservatives, it is hard to see what strategy is being deployed, other than keeping Annabel busy. Falkirk? Cunninghame North? Nope, can’t see the point at all. Though spending time in East Lothian and giving Derek Brownlee plenty of media airtime suggests they are worried about him retaining a seat through the South of Scotland list (as all we experts have already predicted!)
Despite the campaign being half way through and the very tight position at the top of the polls for the SNP and Labour, it is hard to discern a clear pattern. Expect their focus to narrow in the remaining three weeks to the absolutely key marginals.  Watch carefully and as with 2007, by following the leader all the way to the finish line, you might just be able to spot which candidates have been abandoned as lost causes, which seats might spring a surprise result, and ultimately, who is going to win the election.