The ’Niceway Code’ is not just about appeasing cyclists – it is typical of a government increasingly tokenistic and out touch with the challenges it faces.
The Scottish Government recently launched a campaign to improve Scotland’s road safety record called ‘The Niceway Code’. You may have missed this due to the fact that it only has a budget of 500,000 pounds and it is so appallingly lame that Transport Minister Keith Brown’s department seem faintly embarrassed about the whole thing.
The campaign aims to reduce the number of road deaths by asking road users to be nice to one another, which is surprising in that the law already compels people to be nice to and not kill one another on the roads.
The fact that the campaign does not even remind motorists or their legal obligations (and in some cases directly contradicts what road markings tell cyclists to do as shown in the picture below) has incensed active and sustainable transport groups. One Holyrood insider even talked of how an panel of interest groups were left dumbfounded when Keith Brown’s team revealed their grand strategy for preventing death and injury on the nation’s streets. The Scottish Government’s own statistics show that 1 in 14 road deaths each year are cyclists, and only in a tiny minority of cases have the cyclists committed even minor infringements to the highway code.
Don’t go left, even though that’s where the cycle lane is.
The SNP seem to want to keep everyone happy, which is why they seem to view cyclists and cycling as an interest group and not as a genuine means of tackling some of the endemic transport and urban problems of contemporary Scotland. They will happily commit three BILLION pounds to doubling the A9 from Perth to Inverness but cannot muster the couple of million pounds it would require to radically reshape Scotland’s urban and suburban spaces to make them more liveable.
Cycling is not just about lycra and weekend hobbyists – harnessed properly it can create safer streets for children and families in particular, cut air pollution and help meet Scotland’s climate goals. It can save the government and taxpayers money, cut health bills and reduce the strain on public transport networks without extra subsidies. If even a crumb of that three billion were spent on redesigning towns and cities to make them more people-friendly the SNP would be a world leader, but for the time being they’ve just got everyone sniggering into the back of their hand. And I’m being nice.